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Udemy is “Intentionally Reducing” the Business That Made It Famous. It’s Not Working.
Subscriber growth and revenue are accelerating even as revenue per user declines.
Udemy built its empire on a simple idea: anyone could create a course, and anyone could buy one. That marketplace model made Udemy famous and made millionaires out of its top instructors.
Now the company is deliberately killing it.
In Q3 2025 earnings call, Udemy’s CFO admitted they are “intentionally reducing” single course sales to push users toward subscriptions. The logic is straightforward: Udemy keeps 82.5%
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6 Best Penetration Testing Courses in 2025
Learn ethical hacking, vulnerability assessment, and pen testing with Nmap, Nessus, and OpenVAS. Plus, master pentest reports and security audits with top courses.
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Exploring edX’s “Final” Tax Returns: Revenue Surges, Losses Mount, and Contributions Decline
Analyzing edX’s latest tax returns offers valuable insights and context for its acquisition motivations.
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Stanford Medicine Offers Courses with Free Certificate & CME Credit
Not just courses — podcasts & webinars too, with free certificates & continuing medical education credit.
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