Learning Outcomes

Introduction to Product Management

Idea Generation and Validation

Product Strategy

Lesson Summary

This module will introduce you to product management. Then you will learn about the roles and responsibilities of a product manager, how to identify market needs and opportunities, create value propositions, prioritize product ideas, define product vision and mission, and identify target markets and segmentation.

Agile Product Management

Design Thinking

User Experience (UX) Design

Diploma in Product Management - First Assessment

Topics discussed in this module are agile principles and methodologies, scrum framework and roles, principles of design thinking and process, UX fundamentals and principles, ideal techniques for information architecture and navigation, understanding user needs, and ideal techniques for usability testing and user feedback.

Market Research

Data-Driven Decision Making

Product Development

Topics you will learn in this module are the importance of market research in product management, primary and secondary research methods, analyzing and interpreting research findings and incorporating market research insights into product decisions.

Product Launch

Product Lifecycle Management

Product Analytics

Legal and Ethical Considerations

Diploma in Product Management - Second Assessment

This module will teach you about product launch, how to develop a launch strategy and timeline, product lifecycle management, product analytics, common product analytics tools, advantages of product analytics tools, retention and engagement analysis, intellectual property rights and patents and ethical considerations in product design.

Diploma in Product Management - Assessment

This free online course takes you through the stages of the product management cycle from idea generation to launch.

Diploma in Product Management

Businesses use a meticulous product management methodology to plan for and launch high-quality products that meet the needs of their target audience. This diploma course explores the stages of the product management cycle to provide you with the skills and knowledge required to design and create quality products. We show you how products begin with idea generation and go through market research and quality assurance before their final launch.

Merchandising and Supply Sources

Supply and Product Quantity

Product Management, Design and Visual Merchandising

Merchandising Visuals

In this module, you’ll be introduced to product, brand and merchandise management. We’ll teach you the types of suppliers, category management, how to track market trends, sales forecasting and supplier-managed inventory. You’ll learn about retail prices, product profitability measurement, store designs, product presentation, store layout and more.

The Basics of Merchandising - Course Assessment

Hone your merchandising skills for promoting the sales of products to customers in this free online course.

The Basics of Merchandising

Are you tired of lacklustre sales and struggling to attract customers to your store? It's time to revolutionise your merchandising strategy. A well-executed merchandising plan can drive sales growth and cultivate customer loyalty, leaving a lasting impression and encouraging repeat business. This course will teach you the merchandising techniques to influence customers' intent, promote and sell your products, and reach your sales goals.

Digital Product Management - Learning Outcomes

Introduction to Digital Product Management

Agile Methodologies in Product Management

User-Centred Design and User Experience (UX)

From Inception to Launch

Digital Product Management - Lesson Summary

Businesses are constantly evolving, and digital product management plays a crucial role in this process. In this module, you'll learn how adopting a user-centric approach, agile principles, strategic thinking, and technical expertise enables digital product managers to successfully navigate the complexities of the digital landscape.

Digital Product Management - Course Assessment

Discover the key strategies and skills needed to manage your digital product lifecycle in this free online course.

Digital Product Management

Dive into the exciting realm of Digital Product Management in this comprehensive course! Build a strong foundation in digital product principles and agile methodologies while grasping the importance of user-centred design and experience (UX). You’ll also navigate the entire product lifecycle, from inception to launch. Equip yourself with essential tools and knowledge to create products that effectively meet user needs and drive business success.

Introduction to Minimum Viable Products (MVPs)

Planning and Ideation for Your MVP

Building and Launching Your MVP

Beyond the MVP: Scaling and Growth

This module presents how to transform innovative concepts into market-ready products using Minimum Viable Product strategies. Learn to conduct effective user research, design prototypes, and make data-driven decisions. You will also find out about the MVP journeys of well-known companies in order to guide your own product development path.

Building a Minimum Viable Product (MVP) - Course Assessment

Learn how to build minimum viable products, turning great business ideas into reality in this free online course.

Building a Minimum Viable Product (MVP)

This course equips you to build successful Minimum Viable Products (MVPs). Learn to turn ideas into solutions using lean startup methods. From identifying customer needs to scaling your product, you’ll gain practical skills in prototyping, user testing, and data-driven decision-making. Discover how some industry giants used MVPs to revolutionise their sectors and how you can do the same in today’s fast-paced business terrain.

Theory of Demand

Demand Schedule, Curve and Function

Theory of Supply

Market Equilibrium

Elasticity of Demand (C1)

Income Elasticity of Demand

In this module, you will learn about the law of demand. The exceptions to the law of demand, notably Giffen goods, will be addressed. You will also learn about the law of supply and the various factors influencing supply.

Consumer Preference

Consumer Equilibrium

Elasticity of Supply

In this module, you will learn how consumer preference is described through indifference curves and the marginal rate of substitution. You will also learn about the budget line. How the consumer reaches the equilibrium will be highlighted.

Final Course Assessment

Boost your business acumen by studying market and consumer behaviours and preferences with this free online course.

Understanding Market and Consumer Behaviour

This free online course introduces you to the law of supply and demand, and analyses consumer preference in the marketplace. You will learn about the various factors affecting that law and market equilibrium. You will also explore the indifference curve and learn how to use consumers’ income to write the budget line before analyzing how the consumer reaches equilibrium.

Understanding Diverse User Needs

Inclusive Design Practices

Implementing Accessibility Standards

Case Studies and Practical Applications

This module focuses on creating inclusive and accessible products by addressing the diverse needs of users. You will learn to integrate accessibility standards, conduct effective user research, and apply practical design strategies to ensure your products are user-friendly and accessible to everyone.

Diversity and Inclusion in Product Design - Course Assessment

Explore inclusive design principles, such as equitable use, flexibility, and simplicity, in this free online course.

Diversity and Inclusion in Product Design

Your product deserves to be accessible to a wide variety of users! In this course, learn to design inclusive and accessible products that cater to a diverse range of users. Identify and understand the varied needs of different demographic groups, including considerations for age, gender, race, ethnicity, and abilities. We’ll guide you on how to integrate inclusive design practices into your product development process. Start Learning Now!

What is Market Sizing

Market Analysis

Business Planning with Market Analysis Tools

This module demonstrates how market research and market sizing help businesses assess the potential demand and profitability of a new product or service. Learn how accurate market size estimation enables businesses to make informed decisions and develop effective strategies. Discover the software tools that help gather and analyse market data.

Introduction to Product Management and Market Research - Course Assessment

Learn how to determine your market size, identify market trends and predict sales with this free online course.

Introduction to Product Management and Market Research

In today's fast-paced and dynamic business landscape, effective product management and insightful market research are essential for successfully bringing products to market. In this course, you will learn how to conduct market research, analyse the market size and make strategic planning for successful business ventures. Explore the different cost-effective tools and resources for market research and analysis. Enroll now!

Understanding the Fundamentals of Product and Service Bundling

Designing Bundles That Customers Really Want

Promoting and Positioning Your Bundles

Tracking and Refining Your Bundle Strategy

Product and Service Bundling to Maximise Profits - Assessment

Discover the art of bundling to boost sales and customer satisfaction in your business with this free online course.

Product and Service Bundling to Maximise Profits

Unlock the power of smart product and service bundling with this practical course designed to help entrepreneurs and small business owners turn everyday items into irresistible customer offers. Through real-life examples and guided steps, you’ll learn how to design bundles based on customer behaviour, create value-driven packages that meet real needs, and promote them effectively across multiple channels. Enrol today.

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