Learning Outcomes

Pricing

Visual Merchandising

Principles of Design

Designing a Display

Flow of Goods and Services

Lesson Summary

In this module, learn about retail merchandising and what it entails. Then, learn how retailers can determine the price of an item. Next, learn about visual merchandising, how it can affect sales, and the principles of design. Lastly, learn about the flow of goods and services from production to sale.

What is Retail Marketing

Marketing Communication, Merchandise and Assortment Planning

In this module, learn about the meaning of retail marketing and what it entails. Learn about the retail marketing mix, or the 4 P’s. Furthermore, learn about communication in retail. Lastly, learn about merchandise planning and how retailers can calculate how much stock to buy.

Retail Management - Merchandising, Distribution and Marketing - Final Assessment

Learn how to boost sales with merchandise displays, marketing and inventory planning in this free online retail course.

Retail Management - Merchandising, Distribution and Marketing

This course teaches you about essential but non-obvious facets of the retail industry, including marketing, merchandising and distribution. We show you techniques to rack up impressive sales in a retail environment, from savvy pricing that increases foot traffic to effective in-store marketing. Whether you run your own small business or work for a large company, this course in retail management can boost your sales skills and career.

Introduction to Salon Management

Human Resource Management in Salons

Salon Marketing and Branding

Customer Service Excellence in Salons

Salon Financial Management

Salon Technology and Innovation

In this module, you will begin with the basics of salon operations before diving into the intricacies of human resource management in salons. You will learn about online presence and reputation management. The essentials of customer service, financial management, and the latest in salon technology, will add further value to your learning.

Course assessment

This free online service management course covers the business aspects of setting up and managing a personal care salon.

Salon services represent a rapidly growing industry and this course goes through the basics of managing such establishments. We provide an overview of the salon industry and its operational elements. The course explores the vital aspects of managing human resources, marketing, customers, finances and technology upgrades in easy-to-understand language. This course suits anyone looking to run or work in a personal care salon or set up their own.

Introduction to CRM for Small Businesses

Customer Segmentation and Targeting Strategies

Navigating CRM Software for Small Businesses

Customer Communication and Analytics Reporting

In this module, you will be introduced to a powerful set of strategies and tools meticulously designed to manage and comprehend customer interactions. You will discover how to cultivate robust and enduring relationships that lay the foundation for business success.

Customer Relationship Management (CRM) for Small Businesses - Course Assessment

Study Customer Relationship Management (CRM) and learn why it is essential for your business in this free online course

Customer Relationship Management (CRM) for Small Businesses

Running a small business can be challenging, and introducing a powerful system like CRM may seem overwhelming, but do not fret. In this free online course, you will learn about Customer Relationship Management, breaking it down into simple strategies and tools to manage and understand your interactions with customers. It's not just about a smooth experience; it's about crafting personalised conversations that keep your customers happy and loyal.

What is Bid Writing

Bid Writing Process

USPs and Estimation Methods

This module introduces the different stages of a bid's life cycle. You'll learn how to proceed with each stage of the bidding process, from choosing, planning, bid structuring, finding USPs and creating the cost model. You will learn how compliance and bidder's matrix help differentiate from competitors and comply with customer requirements.

Introduction to Effective Bid Writing - Course Assessment

Learn how to write bid proposals to secure contracts and hook clients in this free online bid management course.

Introduction to Effective Bid Writing

Writing an attention-grabbing bid proposal is a tricky task. This bid management course teaches you how to write bids that demonstrate why you or your company are the best choice for a particular project or tender opportunity. We explain step by step how to develop a bid structure, find your unique selling points and estimate the project cost and price using various methods. We also explore the common mistakes that cause bids to be disqualified.

First Principles in Selling Professional Services

Getting Ready to Prospect

Making the Approach

This module examines five rules for selling professional services. Learn to develop your brand with unique business value propositions. Also, discover how to identify your prospects and solve their pain points via solution selling. We discuss the purpose of prospecting and how to persuade prospects by taking them through a purchase funnel.

The Foundations for Selling Professional Services

Building a Case for the Sale

Closing the Sale

Understanding Evasion, Objections, and Aftercare

This module studies the purpose of prospecting and the stages of solution selling. We highlight the skill set for selling professional services. We also reveal what to do after prospecting. Learn to host sales webinars and online meetings and see why people buy or reject a service. Also, learn how to close a sale and handle sales objections.

Diploma in Selling Skills for Professionals - Course Assessment

Earn a sales diploma in this free online course that explains how to find clients and market your professional services.

Diploma in Selling Skills for Professionals

A structured sales process combined with a solid approach to prospecting can increase conversion rates and boost your efforts to secure long-term clients. This sales course helps you to master the selling skills you need to market your professional services in any field or industry. We study strategies like sales prospecting, solution selling and the purchase funnel marketing method. Sign up to earn a sales diploma and learn how to find clients.

Plan and Research Your Business Idea - Learning Outcome

Welcome to the Course

Define Your Personal Goals

Find Your Customers

Analyze Your Market

Find Your Suppliers

In this module, you will learn how to plan and research for your small business, including planning for your desired outcome, researching your customers' wants, needs, and desires, your market, and competition, besides finding your suppliers.

Build Your Team

Build Your Operational Process

Know Your Numbers

Plan For Your Marketing, Positioning and Sales

Design Your Brand Visual Presentation

In this module, discover how to put your business idea from concept to reality; you will understand the process of hiring the right employees, calculating the cost of making your product, and running your business, in addition to planning for your marketing and promotions.

Small Business Skills 101 - Course Assessment

Acquire the knowledge, skills and business tools needed to start a successful small business in this free online course.

Small Business Skills 101

This course will guide you through strategies and tactics to kick-start your small business. Discover ways to create and plan for a profitable and successful business on a budget. In addition, you will identify your customer's wants and desires through a market and competition analysis, including developing solutions, finding suppliers, calculating costs, designing operational processes and finally presenting your brand and selling product.

Introduction to CRM

The Four Stages of CRM

In this module you will be introduced to Customer Relationship Management (CRM) fundamentals and why the customer should be at the centre of your business. You will learn about the four stages of CRM and what is involved in each of the stages.

Campaign Management for Start Up Businesses

Managing Customers Anywhere

In this module you will learn about campaign management and how it can help your company. You will learn about leveraging technology to add value to your customers' experience. You will learn how technology can enable your corporate strategy and manage your customers' expectations of your response time.

Managing Customers Using Technology - Course Assessment

Learn about customer relationship management to grow your business.

Managing Customers Using Technology

This free online course will teach you about customer management technologies for businesses. Maintaining healthy and friendly relationships with your customers, potential customers, and suppliers is essential in growing and preserving any business. This course will teach you the fundamental principles behind customer relationship management (CRM), the four stages of CRM, and how to implement technology into your corporate strategy for CRM.

Prospecting and Making a Great First Impression

Value Proposition, Discovery and Showtime

The Explosive No! Closing a Sale and Conclusion

They say great salespeople are made from one part magic and one part learned skills. The learned skills are easy to understand however, the magic is harder to define. In this course we will look at two characteristics that will help you become a wizard at sales.

Sales Training: Learn How to Sell in 7 Effective Steps - End of Course Assessment

Master how to take a prospective customer by the hand and guide them through to closing the sale.

Sales Training: Learn How to Sell in 7 Effective Steps

This free course teaches an easy 7-step selling process that will allow you to turn a prospective client into a closed deal. You will learn how to approach a prospect in a more effective way and apply what you learn so that your percentage of successful sales pitches increases. A free 60-page coursebook that breaks down all the techniques is included.

How to Build a Profitable Small Business - Lesson Outcomes

The Fundamentals of Profitable Businesses

Generating Profit

In this module, you will learn how to build a profitable small business from the ground up, find profitable customers, and how to out-win your competition. In addition, this module will teach you how to corporate with different suppliers, analyze the cost structure of your business, and establish diversified marketing and distribution channels.

Profitable Business Models for Small Businesses - Course Assessment

Learn how to build a profitable small business on a low budget with this free online small business model course.

Profitable Business Models for Small Businesses

Discover the top strategies, tactics and tools for building a thriving small business from the ground up on a budget. Analyse ways to find profitable customers' needs and desires and develop a solution that meets them. In addition, master the skills to incorporate different suppliers, analyse your business's cost structure and establish diversified marketing and distribution channels to increase your business profit.

Entrepreneurs Mindset

How to Find Your Customer Wants and Develop Your Niche

How to Develop an Affordable Solution

How to Calculate Your Product and Business Costs

In this module, you will learn how to adopt the right mindset for starting a small business. You will also come to understand your customers' pain points and frustration to develop an affordable solution and manage the costs of running your small business.

Market Your Product - Learning Outcome

How to Market Your Solution to a Customer

How to Sell Your Product to a Customer

How to Gain Your Customer's Trust

Developing Your Marketing Distribution and Systems

How to Design a Profitable Business Model and Generate Profit

This module will train you to market, promote, and sell your product to customers. In addition, you will acquire the knowledge to build automated marketing systems and processes that attract frequent customers and generate more profit.

Successful Entrepreneurship for Small Businesses - Course Assessment

This free online entrepreneurship course for small businesses will kick-start a profitable small business on a budget.

Successful Entrepreneurship for Small Businesses

Broaden your entrepreneurship skills by acquiring the strategies and tactics for kick-starting a profitable small business on a budget. First, learn to identify your customers' wants and desires by developing a solution that solves a customer's ‘pain point’. Then market, promote and distribute your product by establishing trust with your customer. Finally, design a profitable business model and increase your business's bottom line.

Setting up a Business Email

Setting up an Email List

How to Write an Effective Email

Email Automation Strategy

This module presents how to build targeted email lists, create compelling email campaigns, optimize open and click-through rates, and leverage automation to maximize engagement and conversions. You will master the art of crafting engaging content and compelling calls to action. Unlock the power of email marketing to drive sales.

Email Marketing for Businesses - Course Assessment

Learn how to drive customer engagement with the effective email marketing strategies covered in this free online course.

Email Marketing for Businesses

Discover the secrets of email marketing in this course. We provide strategies for crafting personalized, targeted emails that drive engagement and conversions and grow your business. We also explain how to use email automation to boost productivity and reach. This marketing course shows you how to create irresistible email campaigns by combining marketing, advertising and branding principles to help you harness the power of digital marketing.

Social Media Marketing: Important Definitions and Pillars

Most Popular Social Media Marketing Platforms

Social Media Marketing Strategy

This module introduces you to the various basic social media marketing concepts by defining several related terms and conditions. Next, you will learn about several essential terms related to social media marketing and its five crucial pillars in detail. Lastly, you will come across the methods of advertising on social media.

Creating a Social Media Marketing Strategy

Automating the Social Media Marketing Practices

Finding and Targeting the Right Audience

This module will introduce you to various detailed aspects of social media marketing. First, you will learn about the eight steps of developing a social media marketing strategy. Then, we will discuss automated social media marketing practices. Lastly, we will analyze how to find the right target audience for any online business.

Social Media Marketing - Bootstrapping With Fundamentals - Course Assessment

Learn how to build and boost your small business with social media marketing in this free online SMM course.

Social Media Marketing - Bootstrapping With Fundamentals

Social media marketing is becoming a prevalent business practice. We have thus designed this course to provide all the necessary insights into social media marketing fundamentals. This course includes frequently used important terms of social media marketing, its various significant pillars and advertising methods. You will also discover how to create a perfect social media marketing strategy to become a success.

Tips to Build a Good Website

Selecting a Website Host and Domain Name

Designing a Mobile and Customer Friendly Website

Search Engine Optimization

Images for Your Website

In order to build and sustain your ideal customer base, you need a website that can broaden your reach as well as attract and retain your target audience. This module explores the strategies for achieving that aim. It guides you in choosing an ideal domain name and implementing other necessary functions of a good business website.

Building a Successful Business Website - Assessment

Learn how to grow your business by building the ideal commercial website in this free online course for entrepreneurs.

Building a Successful Business Website

The online marketplace is growing at a boundless rate and offers every kind of business a platform for greater success. This course explains how to build an effective commercial website. We show you how to make your business website attractive, easy to find online and simple to navigate. Most importantly, customers must be able to make purchases with ease. This course suits small business owners and entrepreneurs who want to harness the internet.

Introduction to Digital Marketing

Creating Buyer Persona to Win More Business

Building and Sharing Online Surveys

This module focuses on the overview of digital marketing. You will learn about the concept of buyer persona along with how to create it for your business. You will also learn about generating online traffic, how to convert the traffic to sales, and the importance of sharing online surveys with your customers.

Creating a Website from Popular Free Hosting Sites

How to Select and Buy Reseller Hosting

IP Address and Name Server

Connecting a Domain With a Host

Introduction to HTML, CSS, and Website Creation

cPanel and FTP Based FileZilla

This module explains the process of designing and creating a website with free domain hosting using HTML and CSS. Get to learn about the functions of an IP address and a name server. You will also discuss the differences between uploading a website using cPanel and FTP based FileZilla.

Introduction to WordPress

Installing Themes and Plugins in WordPress

Creating an Online Store Using WordPress and WooCommerce

How to Use Post, Categories, Page and Menu

This module delves deeply into the process of creating a business website and an online store using WordPress and WooCommerce. Get to learn how to install themes and plugins into your online store as well as how to manage an online store built with WooCommerce.

Ad Planning with Google Ads

Social Media Marketing for Business Growth

Search Engine Optimization (SEO)

This module focuses on how to maximize social media marketing to drive business growth. Learn how to use Facebook to grow your business, the benefits of search engine optimization (SEO), and the differences between social media marketing and social media optimization.

Essentials of Digital Marketing and Lead Generation - Course Assessment

Learn to apply essential digital marketing skills like SEO and WordPress for lead generation in this free online course.

Essentials of Digital Marketing and Lead Generation

This free online course will provide you with a comprehensive guide to leverage online tools to generate traffic to your business. You will learn how to create a business website and about the importance of online surveys. We will also take you through the mechanics of Search Engine Optimization (SEO) and its benefits to small business owners, with a particular focus on lead generation. Sign up now and learn these invaluable skills.

Introduction and Welcome Message

Product Branding and Shopify

Designing Shopify Store

Dropshipping and Shopify - Module Assessment

This module will be providing an introduction to the business concepts of dropshipping and affiliate marketing. An analysis of the type of products that the user can choose and how to effectively market that product to the consumers will be provided. A description of the Shopify platform and how to use it will also be presented.

Finding a Supplier

Adding Products and Page Design

Shipping and Delivery

Setting up Pages

Affiliate Marketing Campaign

Suppliers and Affiliate Marketing - Module Assessment

This module will be looking at the process of finding suppliers for your store and how to add a bigger product portfolio. The learner will also be provided with a description of how to successfully market their affiliate marketing campaign and set up a competitive pricing policy.

Setting up Programs

Managing the Settings Page

Customizing Creatives

Adding Affiliates Using UpPromote

Programs, Settings and Creatives - Module Assessment

This module provides information regarding the various sales and discount programs that are offered with dropshipping and affiliate marketing. An analysis of using pictures and videos using and allowing affiliates to promote the users' products will also be provided. Setting up email IDs and processing payments will also be discussed.

Dropshipping and Affiliate Marketing - Course Assessment

Learn the modern business concepts of dropshipping and affiliate marketing in this free online course on Alison.com.

Dropshipping and Affiliate Marketing

Are you looking to take advantage of modern eCommerce practices for your business? Do you want to learn advanced business models to boost revenue and your customer base? Look no further. This course on dropshipping and affiliate marketing will equip you with the right tools and techniques. It will help you establish and revolutionise your ideas or business into a modern entity. So don't waste time and dive right in!

Get started with Shopify

Introduction to Shopify dashboard

Customize and activate your theme

Adding collections to store

Adding products

Adding menu items and Settings tabs

Shopify Apps and fulfilling orders

This module provides you with an introduction to what you will cover throughout the course. Using a step-by-step process you will see how to create a site. Also, the topic will demonstrate to you how to create a domain name. Finally, the videos will show you how to build and modify theme views, furthermore, it will show you the look of your site.

Shopify Tutorial for Beginners - Course assessment

This free online course is a basic Shopify tutorial that describes the essential functions of the e-commerce site.

Shopify Tutorial for Beginners

Shopify is a complete e-commerce platform designed to help you sell products online. We provide you with an understanding of Shopify and what it can do for you and discuss all the features of the platform. We provide information to assist you in creating a plan and using the dashboard. We explain how to add a theme to your Shopify page. This course helps small business owners learn how to find and satisfy customers using this popular site.