Advertisement
Public Relations: Best Practices and Ethics
Sales & Marketing
This free online PR management course will introduce you to the best practices and ethical codes necessary for excellence in public relations. You will learn about conducting research, strategic action planning, communication implementation, and results evaluation. The course will also guide you through the RACE process in public relations, along with how to apply these best practices in the real world by looking at related case studies.
read more
Public Relations: Best Practices and Ethics
Learn about the best practices and ethics in PR management with this free online public relations course.
This free online PR management course will introduce you to the best practices and ethical codes necessary for excellence in public relations. You will learn about conducting research, strategic action planning, communication implementation, and results evaluation. The course will also guide you through the RACE process in public relations, along with how to apply these best practices in the real world by looking at related case studies.
Course description
Course module
A short ad will play before each lesson.
5 Lessons
RACE - The Public Relations Process
In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement each of the four steps in the process; research, action planning, communication, and evaluation.
1.Learning Outcomes
Continue Learning
2.Step 1: Formative Research to Analyze the Situation
Continue Learning
3.Step 2: Strategic Action Planning
Continue Learning
4.Steps 3 & 4: Communication Implementation & Evaluation
Continue Learning
5.Lesson Summary
Continue Learning
6 Lessons
Public Relations - Four Main Categories
6 Lessons
Ethics, Moral Analysis and Leadership
4 Lessons
Best Practices for Excellence in Public Relations
1 Lessons
Course assessment
INSIGHTS
Latest Post
Harvard Launches Two New Free Certificate Courses
The new courses cover cybersecurity and SQL, and both offer a free certificate of completion.
Read More
[2025] 2000+ Free SWAYAM + NPTEL Courses
Swayam is India’s national online course platform, designed to support the country’s National Education Policy, which entails improving access to quality education in India.
At Class Central, we’ve been paying attention to Swayam since the very beginning. It launched in beta in 2016, and has now reached over 56 million enrollments with over 5.2 million certificates issued. It’s been growing rather fast.
Swayam offers courses in a wide variety of disciplines, including from prestigious institut
Read More
Udemy Q4 2025: First Profitable Year Ends in a Loss
In 2025, Udemy hit its first profitable year, but its Q4 2025 ended in a loss. A few days after announcing the numbers, the stock reached an all-time low.
The company didn’t have an earnings call, nor did it release an investor presentation because of its pending merger with Coursera.
The earnings call would have been helpful to break down the numbers, since the numbers look bleak from an investor’s perspective. The overall revenue has fallen for the first time since the company went public, a
Read More
FEATURED COLLECTION
Recommended Related Courses
beginner level
General Data Protection Regulation (GDPR)
FREE
Start learning
beginner level
Customer Service Skills
FREE
Start learning
Intermediate Level
ISO 37301:2021 - Principles of Compliance Management Systems
FREE
Start learning
Intermediate Level
Principles of Marketing
FREE
Start learning
beginner level
B2B Customer Success Management
FREE
Start learning
beginner level
Retail Management: Merchandising, Sales and Customer Communications
FREE
Start learning
Advertisement




