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timebeginner level
Marketing Management - Analyzing Competitors and Customers
time1.5-3hrs
diplomasdiploma
Sales & Marketing
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
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Marketing Management - Analyzing Competitors and Customers
Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
Course description
Course module
A short ad will play before each lesson.
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Module 1
5 Lessons
Competitor Analysis Introduction
In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.
course
1.Learning Outcomes
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2.Introduction to Competitor Analysis
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3.Marketing Objectives
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4.Strategy and Core Competency
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5.Lesson Summary
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Module 2
5 Lessons
PESTEL Framework And Competitive Analysis
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Module 3
1 Lessons
Course assessment
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