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timebeginner level
Diploma in Marketing Management
time6-10hrs
diplomasdiploma
Sales & Marketing
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
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Diploma in Marketing Management
Learn about marketing management and modern market research techniques with this free Marketing Management course.
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
Course description
Course module
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Module 1
5 Lessons
Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
course
1.Learning Outcomes
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2.Defining Marketing
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3.Core Concepts in Marketing
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4.Case Studies
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5.Lesson Summary
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Module 2
5 Lessons
Marketing In The Modern World
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Module 3
5 Lessons
Competitor Analysis Introduction
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Module 4
5 Lessons
PESTEL Framework And Competitive Analysis
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Module 5
1 Lessons
Diploma in Marketing Management - First Assessment
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Module 6
4 Lessons
The Marketing Information System
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Module 7
6 Lessons
Marketing Research
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Module 8
4 Lessons
Marketing Research II
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Module 9
4 Lessons
Sampling Methods
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Module 10
4 Lessons
Data Analysis
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Module 11
1 Lessons
Diploma in Marketing Management - Second Assessment
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Module 12
1 Lessons
Course assessment
INSIGHTS
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