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Marketing Your Export/Import Business: Proven Strategies and Tactics
Sales & Marketing
Do you want to launch or grow your import-export company? Are you trying to land an exciting job in international trade? Globalisation provides a variety of opportunities to those aiming to market and sell their goods to foreign markets. Import and export practices are important to most businesses, thus creating a demand for experts in this discipline across a broad spectrum of industries. Sign up to learn how international trade works.
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Marketing Your Export/Import Business: Proven Strategies and Tactics
This free online business management course explains how to manage and market a successful export-import operation.
Do you want to launch or grow your import-export company? Are you trying to land an exciting job in international trade? Globalisation provides a variety of opportunities to those aiming to market and sell their goods to foreign markets. Import and export practices are important to most businesses, thus creating a demand for experts in this discipline across a broad spectrum of industries. Sign up to learn how international trade works.
Course description
Course module
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5 Lessons
Export/Import Marketing Strategies
This module will teach you the basics of international trade, types, benefits and limitations of export-import business. You will understand different methods and sources for conducting market research and how to develop a marketing plan. Also, you will learn about various export approaches, product adaptation, branding, labelling and shipping.
1.Learning Outcomes
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2.Introduction to Export/Import Business
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3.Methods and Channels of Export
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4.Marketing Plan, Shipping and E-Exporting
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5.Lesson Summary
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1 Lessons
Course assessment
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